New Newspapers

As clever as it might seem for News Limited editors to run a political agenda and to fight the good fight for and on behalf of conservative politicians, it isn't doing their actual business much good.

Well not if you look at the decline in their readership and the lack of trust in their newspapers it isn't.

Could newspaper editors have a death wish - they seem quite happy to trash the credibility of their mastheads and the reputations of their staff with their one-eyed commentary all designed to get the conservatives into government?

It's almost as if they think that Mr Abbott and friends will be able to defy gravity - when and if they manage to get back into the big seats - and magically resurrect News Limited's credibility.

I suppose if you don't have a good understanding of science or reality then it might seem as though you could do it by waving a magic wand. Wasn't it Bush and Cheney who said "We're an empire now, and when we act, we create our own reality"? That turned out well didn't it?

So why do you think that News Limited editor's are doing their best to make their newspaper's irrelevant? Could it have anything to do with Rupert's desire to create a conservative political empire spanning the west before he heads off to mogul heaven?

Probably - but what amazes me is the sheeplike behaviour of his staff. Why would they be going out of their way to destroy their livelihoods? Because the way they are going there won't be much left of the empire when the king goes.

I mean who was upset when the "News of the World" passed away? Who will be distressed when "The Australian" goes to newspaper heaven?

But there is an alternative.

Why wouldn't News Limited take on the role of the people's advocate? Why wouldn't they realign their newspapers in support of the ordinary folks who are being done over by unscrupulous business interests and right wing politicians’ and other charlatans?

There is a huge opportunity for a modern media organisation to build a big readership base and associated revenue stream by gaining the trust and respect of the little people. All by telling them the *truth* with a business model based on *facts*.

The reason they don't tells you something about their agenda.