Wednesday, June 18, 2008

Green Information Technology Services

I recently asked my network group at LinkedIn to give me some guidance and advice on how to develop a set of “green” information technology based services for clients.

Here are five of the responses that I thought were rather interesting and worth exploring in depth.

1. NeutralTech: Help large corporates develop initiatives that will reduce the carbon emissions of their technology departments. Lots of scope with this: from designing a model to actual implementation of a "turning green" project.

2. GreenSourcer: Set carbon footprint targets for technology suppliers. Design a carbon footprint measurement methodology. Set up an indexing system for preferred "green" suppliers.

3. SustainabilITy: Most large corporates would already have "green-ing" programs. You can position yourself as the "expert" in utilising best of breed technology to drive these programs. So this is not so much providing "green" technology services, but providing technology services that drive the organization wide "greening" process.

4. Recycling: Help create an awareness that can be inculcated throughout industry and user base to “Reduce, Reuse and Recycle” thereby hiving off systems that have outlived their particular ‘standard’ can be repurposed, reorganized / reprogrammed to enable usage in various charities, NGO or non critical usages. Recycling computing equipment otherwise can keep harmful materials such as lead, mercury, and hexavalent chromium out of landfills and dumping yards where the risk of seepage / leakage to external environment remains high.

5. Working from Home / Telecommuting: Promote the principle and practice of telecommuting Teleconferencing and telepresence technologies that are often implemented in green computing initiatives. With many advantages like increased worker satisfaction, reduction of greenhouse gas emissions related to travel, and increased profit margins as a result of lower overhead costs for office space, heat, lighting, etc. savings are significant. I know that the Voice over IP (VoIP) reduces the telephony wiring infrastructure by sharing the existing Ethernet copper (a toxic metal) and is another efficient way to optimize the usage and adds up one more advantage to the ‘green IT’ arena.

Does anyone have any other ideas?

1 comment:

Anonymous said...

I would be very interested in knowing more specifically which types of "greening" programs beyond the data center can most effectively be supported by IT. Building management is one, but surely there are others.
mike@strategicwriting.com