Talk about Desperate

I don’t often read "The Adelaide Advertiser" (what is there to read?) but today I made an exception. Found myself in a café for lunch without any reading material and the only thing nearby was Rupert’s "little joke on the people of Adelaide".

And as surprising as it may seem, only one included item was worthy of commentary.

Apparently some young local lady (and her dog) were so impressed by the Adelaide real estate investment market that she just had to have her say. Her success with real estate investments was down to her *mum* who provided brilliant advice and her *sister* who was a real estate expert – not to mention her *employer* - who happens to build houses.

Anyway, she has made a small fortune on her initial foray into real estate and was just like so impressed by the opportunities available locally. She thought that it was an ideal time to take the plunge. Blah, blah, rhubarb, rhubarb and other complete rubbish.

Does Rupert’s editor - Melvin Mansell think that South Australian’s are so thick?

Perhaps he does – and perhaps they are ;-)

Anyway, this is the trend with the Advertiser – find some local airhead and get them to prattle on about something that they know nothing about and then use that as an example of how great the local economy is doing – all to justify the outrageous fees that "The Advertiser" gathers from their classifieds.

Because that is what it is all about – milking the local community for advertising revenue while they can. Eventually South Australian’s will stumble into the 21st century and work out that there are better, easier and cheaper ways to sell things.

And what then for "The Advertiser" – perhaps it will change it’s name to "The News" - no probably not - been there done that.