Tuesday, January 18, 2011

Can't Count

Our television industry has got its knickers in a knot about who *wins* the audience each night. But it's a meaningless debate that only interests the moguls. And the vested interests.

Last night the early evening television audience looked like this - according to the stats in Crikey today.

Seven News (6pm) - 1.244 million
Nine News (6pm) - 1.170 million
Today Tonight (Seven) (6.30pm) - 1.131 million
ABC News (7pm) - 1.013 million

I mean really who cares who wins in this game? Does it matter that the *winner* has 231k more viewers than the *loser* - especially when the *winner* accounts for about 5% of the Australian population?

Five percent of the Australian population is barely enough people to cause a Sydney CBD traffic jam, Virginia.

Wonder what the other 18.5 million people were doing at the time?

Most of us were doing something else - probably much more interesting than listening to some artificially made up bogan talk sweetly about some event that their boss' boss thinks is of interest.

This is an industry that is way overdue for a makeover. They need to find a way to intrude upon the evening of the bulk of our population. Then they would be taken a bit more seriously.

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