Saturday, November 5, 2011

#Qantas - Another Thing

Qantas is so dominant across Australia that I am having difficulty organising trips without using them. I know that the Australian way is to foster and encourage monopoly businesses and to throw in a few minnows as window dressing - but this mob has become too big, too powerful and far too arrogant.

I suppose that is why the far right have manoeuvred to stack the board and management with industrial relations ideologues. As our governments pretend not to have noticed.

And the rest of the airline industry has not been agile enough to exploit the opportunity that now exists. OK they've only had a week to do some strategic thinking - but are they up to it?

I will give them a bit more time to get their act together. But in the meantime I am delaying travel and scheduling trips using "anyone but Qantas".

Intercity bus and train travel and video conferencing is even starting to look attractive. I really do miss the fast, comfortable and convenient Eurostar - but that is half a world away. Nearly 40 years of dithering means that we still don't have a high speed train service between our major cities.

And there is a bit of predatory pricing happening with the current alternatives - but if they were clever then they will use this period to acquire market share and change the intercity travel dynamic - permanently.

If they were clever.

There is a huge opportunity for a travel entrepreneur to acquire a high value customer base using a convenient schedule, quality service and reasonable pricing.

All they have to do is discard the dingbat ideology.

No comments: