The bogans are attacking each other

So the likes of Kyle and Jackie O can get away with the most god-awful and seriously bogan behaviour for years and no-one cares. Did anyone notice?

But when their antics affect the bottom line and sponsors start to withdraw funding from their show - then apparently the whole world gets all sentimental and precious.

Yesterday the Kyle and Jackie O show was said to be "in recess" from their radio station - 2Day FM. Today Kyle was sacked from Channel 10 as a "Judge" on Australian Idol.

All supposedly because some invisible line was crossed last week.

And the commentary today has been that the radio station will most likely increase it’s ratings because they are gone. If that is the case why were they there in the first place?

It’s quite simple really, the likes of 2Day FM and Channel 10 have built a programming model that is based on it’s appeal to bogans. The advertisers want to sell their stuff to these bogans and so they have been pouring money into advertising on these media outlets.

Cashed up bogans are a good target because they are strongly consumer focussed and not overly discerning - in other words they are an easy target. Plus it’s a very sad fact that these bogans appear to outnumber any other obvious clan of Australian’s.

But all of a sudden some of the bogans have turned turtle and are now offended by the bad behaviour - perhaps they think "youse" have gone too far ;-)

So the advertisers are withdrawing their patronage - and as a result 2Day FM and Channel 10 have become all concerned and moralistic - because they want to keep the money and the audience.

That’s the problem with building a business with a revenue model that is based on bad behaviour and poor taste - you never know when the fashion will change.