Monday, October 12, 2009

The Advertiser - ho hum

This is what happens when you are running a 20th century monopoly business in a 21st century reality world - and have not prepared yourself, your staff or your customers for change.

Rupert is grappling with this problem on a global scale and "The Advertiser" is feeling the hard edge in downtown Adelaide.

As an aside, the thing that infuriates me about this petty little paper is it's inability to tell the truth - about anything. It's obviously reporting about a parallel universe that is far far away near la la land. But I digress.

Here's the explanation of why they are in this mess and what they should do to fix it.

But they won't because Adelaide is a provincial town - populated by insular people with quaint habits and hyper sensitivities - and some of them work at "The Advertiser".

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