Tuesday, September 28, 2010

Our ABC

And while I am on about it - why do we still keep seeing all this "Fox News in Print" content popping up on my ABC?

If you spend a bit of time each day looking at the ABC news feeds - then you will find quite a few stories that have been created by News Limited staffers appearing in the ABC feed. Why is it so?

Either the ABC has done a deal with News Corporation to take their stories and re-broadcast them under an ABC banner OR ABC journalists are pinching content from News Corp feeds. So which is it?

Actually I favour the first theory because that would go some way toward explaining why News Corp people are bobbing up all over the ABC.

You can imagine a scenario where Murdoch has made selected content available to the ABC on the basis that the ABC also gets to "interview" his staffers for national television programs like QandA, Insiders and Lateline.

Now if this is the case then I wonder who it was at the ABC who thought it would add value to their brand by providing a platform for the likes of Andrew Bolt?

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