Apparent wind is the wind "experienced" by people when they are situated on a moving object. It's calculation is complicated and error prone - details here.
In a similar manner apparent popularity of a political party is that "experienced" by people in close proximity to a marketing bubble. It's calculation is also complicated and error prone.
And the apparent popularity of a political party - is readily manipulated by those folks who are self interested in capturing eyeballs or inserting their hands into your wallet.
Which is why this is the best source for political analysis.
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