I have been away from base for the past couple of weeks - staying in hotels across the country. Now there must be a big pile of News Ltd newsprint stashed somewhere because Rupert's unread pile of giveaways seems to get bigger by the day. One hotel I was in had a stack of News Ltd rubbish that was about 4 foot high in the breakfast room - and that was one day's worth!
It is interesting to note that the guests are not even picking up the giveaways any more - preferring to go online with their ipads or iphones or notebooks. I sometimes rail against my fellow Australian's for lapping up Rupert's confected pap but that seems to be changing rather quickly now. At the traveller end of town (at least) they seem to have reacted to the crap in print by not bothering with the newspaper at all.
Eventually someone who counts the circulation numbers is going to have to deduct these unread giveaways - unless News Ltd can scam up some fresh new eyeballs from somewhere. Perhaps they can manufacture them in the same factory that manufactures their version of the news - hidden away out there in la la land?
And then the advertising dollars are going to disappear rather quickly and Rupert is going to have to decide whether he wants to be in the "real" News business or just the "make believe" News business. Because all the people that I know are voting against his current crop of confected crap.
Now I don't know where all these folks are going with their digital exploration but I doubt that it is to News Ltd websites. If they are anything like me they are being very selective with their news sources and are having them fed to Google Reader. Because that is the best way to ensure quality, relevance and timeliness. And it is untouched by News Ltd!
Roll on the digital revolution - because that is going to be the best way to get rid of the influence of this ultra right wing geriatric and his cronies. And then where will they go? Because there isn't a lot of demand in the real world for people who "make up" the news.
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