Had a little giggle to myself today when I saw the "Audit Bureau of Circulations" results for Australian newspapers.
Total sales were down 3.23% in the last quarter.
This is a minor disaster - especially for News Limited and for Fairfax. And probably a good thing for the rest of us - because there is less confected BS running around wrapped up in newsprint ;-)
Rupert's organ of quality content - "The Australian" shed 4.4% of its circulation in the 12 months to March, against a 4.2% fall in 2009. So it's not just me who thinks it has lost its way then.
The Weekend Australian saw a slump of 3.7% - the "Deal" was down 27.9% and "Wish" was off 26.7%. Both are obviously now history.
In my home town Adelaide - Rupert's little joke - "The Advertiser" saw sales drop 3.6% on Monday to Friday and 2.6% for the Saturday edition. The Sunday Mail shed 2.2%. So they obviously need to *make up* some more news.
As I mentioned in an earlier post John Hartigan has a lot more to worry about than the Melbourne Storm.
And the first thing he should do is get "The Australian" back on track by ditching the right wing rabble that runs it. Job number 2 will be to go through "The Advertiser" like a dose of salts.
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