Friday, December 17, 2010

Lets Rewrite some History

The attempts of Chris Mitchell and his ahem - "News Limited Journalists" - ahem over the past few years to obfuscate with their treatment of the science of Climate Change is going to be a huge mistake.

Their plan was to be contrary and to capture the dingbat anti-science readership for their newspaper by dissing the actual science. Which they seem to have done - judging by the quantity and quality of letters to the editor.

But in the process, they have lost much of the educated and thinking readership that built and sustained the paper under earlier leadership. And they have trashed its reputation. No-body that I know actually reads it anymore. We talk about it but no-one actually pays real coin to read it - because it has gone feral.

I assume their advertisers already know that, Virginia.

And Mitchell obviously knew that there would be a downside risk which is why he is now running around telling everyone that "The Australian" has been alert to the science of Climate Change for a decade or more. And other meaningless blah, blah and blah.

Which is just another of his feeble attempts at rewriting history. I suspect there are quite a few students who have already analysed and dissected the "Climate Change" content of "The Australian" over the last decade or so and will be happy to present their findings when next Mr Mitchell decides to sue someone.

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