Tuesday, April 12, 2011

Worlds Apart

What a difference a mogul makes.

New South Wales has a little bit of media diversity - and arguably one of the nation's better newspapers - in the Sydney Morning Herald. South Australia has a lot less media diversity and IMHO one of the nation's worst newspapers.

Nothing illustrates this better than an article in "The Herald" - here. Peter Martin has done the work to understand where the "job vacancies" are across the nation. And the "unemployed people per vacancy" picture looks like this.

State UPPV
Northern Territory1
ACT1.4
Western Australia1.9
Victoria3.6
New South Wales4.1
Queensland4.2
South Australia5.2
Tasmania7.2

Peter has written a thought provoking article - one that will help those amongst us who are seeking a job to make informed decisions about where to go looking.

But the other newspaper has none of that - there is nothing similar in the moguls' version of the news. Because when it comes to "reporting the news" versus "looking after the moguls' interests" we all know which one prevails.

No comments: